Last night I tried Bitburger for the first time. It was a lovely dry little drop. Quite hoppy and flavoursome. The reason I tried it was because our local bottleshop is having a competition to win a BeerMate but you have to buy Bitburger or Heineken to enter.
Aha! What’s a BeerMate I hear you ask? I know you’re probably thinking that you already have several BeerMates chilling nicely in the back of your fridge but this BeerMate is different…
We’ve always fantasised about having our beer on tap and enjoying a freshly poured 10 oz each evening. The thought of it makes me tingle. But the logistics are frightening. I can see why pubs are still operational because it would take an act of military precision to install a beer tap in the standard kitchen and keeping the keg cold creates a problem that would fry the brain of a quantum physicist.
Well, ok it IS possible but so much trouble that no respectable beer drinker could be bothered.
So the Sunbeam BeerMate is the answer to the age old problem of how to get a fresh icy cold beer poured straight from the keg in you own kitchen without having to turn your house into a pub and employ bar staff. It’s ingenious. And, in our society of the gadget-guzzling-consumer I guess it was only a matter of time before someone invented it and someone decided they needed to buy it.
Basically it’s a household appliance designed to hold a 5 lt keg and to chill – that’s right CHILL!!! – the beer at the same time. It’s about the size of a domestic coffee machine from what I gather and seems to be infinitely more useful! (Says she who nearly went spare without her coffee machine when it spent a week in the shop being fixed – some might say due to a problem caused by overuse…)
My addiction to all things stimulant aside… I think I would like to give this BeerMate thing a try. But at $600 a pop I won’t be buying one on a whim – think I might have to win one. Which means a lot more Bitburger!
Oh well – there are worse things a person might die of… like lack of caffeine…or a perfectly installed tap and no way of refrigerating the keg…